TABLE OF CONTENTS
DISCOVERING NATIONAL ELITES
A Manual of Methods for Discovering the Leadership
of a Society and Its Vulnerabilities to Propaganda
by
ALFRED DE GRAZIA
with the collaboration of
PAUL DEUTSCHMANN AND FLOYD HUNTER
THE INSTITUTE FOR JOURNALISTIC STUDIES
STANFORD UNIVERSITY
SEPTEMBER 30, 1954
First Public Edition, <www.Grazian-archive,com> 2000
Copyright © 2000 by Alfred de Grazia
Preface to the first publicly available edition of the Manual of Elite Target Analysis.
In 1953-4, Alfred de Grazia, who was then Executive Officer of the Committee for Research
in Social Science and Associate Professor of Political Science at Stanford
University, submitted a proposal to the Department of State to write a manual
that would help train federal employees assigned to culturally diverse countries
around the world. It was a period of great and expanding scope of U.S.
operations abroad.
Upon its acceptance, he invited
two colleagues from the fields of sociology and communication studies to
collaborate. By the year 2000, both colleagues, distinguished leaders in their
fields, were long deceased; yet the manual of Elite Target Analysis had not been
published, beyond the copies used internally by government officials. There was
never any secrecy about the activity or the manual. And it is hardly superseded
in theory and practice, although it was prepared in the age of the hand-punched
card or machine-sorted Hollarith card, and it was a generation preceding the
sophisticated generally available computer network. Despite the new technology
that would be applied, strictly comparable pragmatic works seem not yet to be
available.
www.grazian-archive.com <http://www.grazian-archive.com>
7 September 2000
ELITE TARGET INTELLIGENCE
An outline of the Manual
PART A: ELEMENTS OF TARGET ANALYSIS
- I. PURPOSE AND SCOPE OF THE MANUAL
- II. THEORY AND ELITE AND ELITE NETWORKS
- Methods of Ordering Political Universes
- 1. The structure of society
- 2. The structure of involvement
- 3. Distribution of political leadership
III. GENERAL ORIENTATION OF OPERATOR TO THE TARGET BACKGROUND
- Background Analysis
- 1. Achieving an organic sense of the area
- 2. Touring the locale
- 3. The regional setting
- 4. Means of limiting perspectives
- 5. Avoiding simplism
- 6. Correlation of functions and elites
- 7. Functions as clues to presence of leadership
- 8. Documentary source of background information
- 9. Use of informants
- 10. On-the-spot studies
- 11. Systematic review of observations
- IV. AREA AND FUNCTIONAL BOUNDARIES OF TARGETS
- Techniques of Delimiting the Elite
- 1. Individual records
- 2. Individual interviews
- 3. Judging the intensity of identification
- 4. Identification with elite mass
- 5. National and international identifications
- 6. Group occupation analysis
- 7. Class and socialite analysis
- 8. Geographical identification
- 9. Content analysis of roles
- 10. Group cross-pressures analysis
- V. ISSUE ORIENTATION AND RELEVANCE OF TARGETS
- Methods of Issue Analysis
- 1. Issues with high visibility
- 2. Issues with low visibility
- 3. Pattern of issue emergence
- 4. Relationship of elite to issues
- 5. Relationship of operator’s policy to issues
- 6. Short-range relevancy versus long-range
- VI. DIFFERENTIAL POWER OF TARGETS
- Differential Power Analysis
- 1. Discovering power circles
- 2. Intra-circle co-ordered behaviors
- 3. Power within a single organization
- 4. Top, middle and lower elite
- 5. Collective form of decision-making
- 6. Differential power of circles
- 7. High power of major functional groups
- 8. Organization charts as clues to power hierarchy
PART B: IDENTIFICATION OF ELITES
- VII. IDENTIFICATION OF FORMAL ELITE INSTITUTIONS
- Analysis of Elite Institutions
- 1. State organs
- 2. Para-constitutional agencies
- 3. Semi-private institutions
- 4. Formal and informal organizations distinguished
- 5. Utility of institutional identification
- 6. Constitutional analysis
- 7. Legislation analysis
- 8. The sources of legislation
- 9. Administrative rule-making
- 10. Law and rule-making by private bodies
- 11. Court power
- 12. Analysis of agency operations
- 13. Publicity analysis
- 14. Trend analysis of constitutional organs
- 15. How to locate para-constitutional groups
- 16. Political parties
- 17. Religious groups
- 18. Education and youth organization
- 19. The identification of semi-private elite institutions
- 20. The political influence of business organizations
- 21. Trade unions
- 22. The press
- 23. Identification of the elite institutions in informal pre-literate or unhistorical societies
- 24. Institutions crucial to coups d’etat
- VIII. IDENTIFICATION OF INFORMAL ELITE ASSOCIATIONS
- Informal Association Analysis
- 1. Traits of informal associations
- 2. Dysfunctional groups
- 3. Boundaries of informal groups
- 4. Using ‘Hidden’informal groups as channels
- 5. Discovery of informal groups
- 6. Access to top elite information via informal groups
- IX. INTERLOCKING OF FORMAL AND INFORMAL GROUPS
- Analysis of Informal–Formal Relationships
- 1. Formal–informal transformations
- 2. Informal groups representing combinations of formal groups
- 3. Informal channels to lower formal echelons
- 4. Combinations of institutions and communication links
- 5. Discovering overlapping conditions by observation
- 6. Direct interrogation for informal structure
- X. IDENTIFICATION OF FORMAL OFFICEHOLDERS
- Techniques for Identifying Formal Officeholders
- 1. Reference works
- 2. The use of indexes to periodicals
- 3. Biographical files
- 4. Organization rosters and publications
- 5. Building files
- 6. Job-turnover of officeholders
- 7. Indices of importance of office
- XI. IDENTIFICAION OF INFORMAL LEADERS
- Methods of Informal Leadership Analysis
- 1. Local and national informal leadership compared
- 2. Identification by sociometric “choices”
- 3. Developing a fist entrance into a sample
- 4. Participant observation
- 5. Informal committees
- 6. Informal decision–making networks
- 7. Invisibleness usually short range
- 8. Informants on unofficial networks
- 9. Charismatic leaders without official status
- 10. The elder statesman
- 11. The “handy-man” type
- 12. The “fixer” type
- 13. Identification during study of target area
- 14. Identification through study of power issues and decisions
- XII. SINGLE AND PLURAL ELITE STRUCTURES
- Analysis of Elite Pluralism
- 1. Indices of interdependent elitists
- 2. Utility of single-plural distinction
- 3. Relations to other techniques
- 4. Overlapping of names and references in sociometric interviews
- 5. Overlapping of formal officers and formal organizations
- 6. The overlapping of power, prestige, and income group standing of elite
- 7. Ratio of hostile to friendly intra-general elite symbols
- 8. Special issue coalitions
- 9. Community among the elite and between elite and population
- 10. Measures of cohesion
- 11. Mutual protection among elite
- XIII. PLOTTING ELITE NETWORKS
- Modes of Discovering Elite Networks
- 1. Development of lists of influentials, issues, projects, and policy procedures
- 2. Interview precautions
- 3. Records of data
- 4. Relating issues to names
- 5. Problems of abundant data
- 6. Use of a panel of judges
- 7. Sampling for network interviewing
- 8. Length of Interview
- 9. Entree to respondent
- 10. Contents of interview
- 11. Recording and analysis of interviews
- 12. Strangeness of area often helpful
- 13. Modifications of methodology
- XIV. INDICATORS OR TESTS OF FORMAL AND INFORMAL LEADERSHIP
- On-Target Tests
- 1. Testing knowledge of others in group
- 2. Discovering with whom subject works
- 3. Indicators of subject’s power position
- 4. Kinds of policy-interest
- 5. Independence of judgements
- 6. Clique membership
- 7. Amount and kind of participation
- 8. Age
- 9. Sex
- 10. Record of successes
- 11. Achieved and ascribed status
- 12. Location of residence
- 13. Length of residence
- 14. Local ownership
- 15. Numbers commanded
- 16. Recreation habits
- 17. Popularity
- 18. Tests by prediction
- 19. Predicting media output to validate intelligence
- XV. PLOTTING POWERSHIFTS AND ELITE MOBILITY
- Analysis of Power Shifts
- 1. Basic data for detecting power shifts
- 2. General indicators of power shifts
- 3. Major types of shifts: from single to plural elite, or vice versa
- 4. Major types (cont.) : from one skill base to another
- 5. Major types (cont.) : from one personality type to another
- 6. Major types (cont.) : from one set of issues to another
- 7. Major types (cont.) : from one social-economic base to another
- 8. Mass-elite connections
- 9. Mobility indicators : family relations and inter-marriage
- 10. Mobility indicators : business politics (cont.)
- 11. Mobility analysis : growth of new functions (cont.)
- 12. Mobility analysis : shifts in the sources of economic chances (cont.)
- 13. Mobility analysis : development of new types of social organization (cont.)
- 14. Mobility analysis : new skills
- 15. Mobility analysis : social stratification of elite (cont.)
- 16. Mobility analysis : education of the elite
PART C: SPECIAL ANALYSIS OF FUNCTION ELEMENTS
- XVI. POLITICAL ELEMENTS
- Technical Analysis of Political Elements
- 1. General character of political elements
- 2. Socio-economic status of politicians
- 3. Character analysis
- 4. Identifications of politicians
- 5. Opportunism–consistency measure
- 6. Autonomy analysis
- 7. Measures of cohesion
- XVII. BUREAUCRATIC ELEMENTS
- Bureaucratic Elite Analysis
- 1. Centralization–decentralization
- 2. Integration, high and low
- 3. Administrative autonomy
- 4. Informal connections with politicians
- 5. Connections with the socio-economic elite
- 6. Clannishness
- 7. Connections with private groups
- 8. Recruitment methods
- 9. Prestige measures
- 10. Morale measures
- 11. Capacity to act
- 12. Compulsiveness
- 13. Propaganda mechinery
- 14. Personal documents
- 15. Group observation
- 16. Organization charts and manuals
- XVIII. MILITARY ELEMENTS
- Analysis of Military Elements
- 1. Importance of the military
- 2. Comparison of armed forces
- 3. Internal differences
- 4. Personality
- 5. Military values
- 6. Militarization of the community
- 7. Cohesion with other elite groups
- 8. Police Elements
- XIX. RELIGIOUS ELEMENTS
- Analysis of Religious Elites
- 1. Internal structures
- 2. Localism of structural components
- 3. Competing sects
- 4. Formal status of church – state relations
- 5. Discovering government’s position on communism versus religion
- 6. Participation of church groups in non-religious activities
- 7. Relations between non-church elites and religious elites
- 8. Attention to issues with a moral or religious facet
- 9. Religious ceremonies and rituals
- 10. Popular acceptance or rejection of religion
- 11. Training of religious elite
- 12. Recruitment of church personnel
- XX. RURAL ELEMENTS
- Analysis of Rural Elites
- 1. Hereditary connections of the rural elite
- 2. Composition of rural elements
- 3. Family role in rural centers
- 4. Class structure in rural centers
- 5. Seeking typical agrarian conflicts
- 6. The methods of the rural elite
- 7. Occupations of rural elite
- 8. Formal vs. informal organizations of rural elites
- 9. Rural office-holding
- 10. Rural influences on other elite elements
- XXI. LABOR ELEMENTS
- Analysis of labor Elites
- 1. Isolation of labor influentials
- 2. Legal status of unions
- 3. Limited sphere of influence
- 4. Background of labor influentials
- 5. Hierarchical nature of labor organizations
- 6. Industrial base of labor movements
- 7. Craft unionism vs. industrial unionism
- 8. Fragmentation of labor movements
- 9. Political schisms
- 10. Pseudo-union organizations
- 11. Visibility of influentials at time of strike
- 12. Visibility of influentials at conventions
- 13. Use of direct informants
- XXII. BUSINESS ELEMENTS
- Business Elite Analysis
- 1. General influence
- 2. Functional significance a sign of power
- 3. Internal corporate power ranking
- 4. Inter-corporate cliques
- 5. Representation of larger scope
- 6. Cosmopolites
- 7. Localists
- 8. Owners and managers
- 9. Integration of an industrial society
- XXIII. HEREDITARY ELEMENTS
- Analysis of Hereditary Factors
- 1. Charting the hereditary structure based on land
- 2. Hereditary structure, non-landed
- 3. Describing symbolic hereditary distinctions
- 4. Heredity in democracies: indices thereof
- 5. Determining the stability of inherited distinctions
- 6. Changes in hereditary elites
- 7. Ascertaining role of retainers
- 8. Symbolic figures
- 9. Visibility of hereditary and free systems compared
- 10. Indices of deference
- XXIV. THE INTELLGENTSIA
- Analysis of the Intelligentsia
- 1. Criteria of various roles
- 2. Differentiation of intelligentsia by proximity of specialization to power
- 3. Proximity of organizations of the intelligentsia to power
- 4. Direct participation in government
- 5. Distribution of rewards
- 6. Concern of the intelligentsia with “pure” as opposed to “applied” science and art
- 7. Concern with nationalism as against internationalism
- 8. Propaganda activities within the target area
- 9. Journalists as members of the intelligentsia
PART D: COMMUNICATION VULNERABILITY OF ELITES
- XXV. RECEPTIVITY OF TARGETS TO COMMUNICATIONS
- Analysis of Receptivity
- 1. Spatial availability of elite to communications
- 2. Face-to-face contacts
- 3. Inventory of mass media
- 4. Analysis of personality factors in receptivity
- 5. Finding the channels through target’s associations
- 6. Differential cohesion as a limit on vulnerability
- 7. Differential status as a limit on vulnerability
- 8. Leakage of symbols-meaning over target boundaries
- XXVI. INDIVIDUAL VULNERABILITY
Analysis of Vulnerability
- 1. Variations in media use: non-users
- 2. Variations (contd.): “class” media versus mass media
- 3. Variations (cont.): users of all media
- 4. Classification of users by different media
- 5. Solving the media habits of “non-users”
- 6. Relation of vulnerability to credibility
- 7. Adding media information to biographies
- XXVII. VULNERABILITY OF GROUPS AND UNORGANIZED AGGREGATES
- Group Media Analysis
- 1. Finding elite media
- 2. Relating size to influence
- 3. Privacy of circulation
- 4. Determining political ties of media
- 5. Relating level of media to probable audience
- 6. Relating language choice to probable audience
- 7. Finding elite at special media events
- 8. Elite radio programs
- 9. Reaching elite through mass media
- 10. Receptivity of special “gate keepers” of the media
- 11. Content study by the “market” method
- 12. Role of free-lancers
- 13. Sources of media intelligence
- XXVIII. OVERLAPPING AND SPECIAL CLUSTERS
- Analysis of Complex Elite Clusters
- 1. Types of permanent clusters of overlapping groups
- 2. Complexity of clusters
- 3. Temporary clusters
- 4. Dangers of persistent “in-group” feeling
- 5. Clusters formed by projects
- 6. Operator-created clusters
PART E: THE USE OF TARGET INTELLGENCE
- XXIX. LONG TERM ELITE INTELLIGENCE PROCEDURES
- Technique of record-keeping
- 1. Utility of systematic records
- 2. Types of files
- 3. Special problems of journals
- 4. Dating and coding
- 5. Keeping information up-to-date
- 6. Evaluation problems
- 7. Allowing for custodial change
- XXX. EMERGENCY TARGET INTELLIGENCE PROCEDURES
- Impromptu Analysis Procedures
- 1. The “pilot-study” approach
- 2. Limitations of such approaches
- 3. Improving emergency procedures
- 4. Utilizing the non-random characteristics of the population
- 5. Specialized emergency targets
- 6. Continuing emergencies
- XXXI. FEEDING TARGET INTELLIGENCE INTO OPERATIONS
Fitting Elite Analysis to Operations
- 1. Local material design
- 2. New media
- 3. Distribution of materials
- 4. Design of general materials
- 5. Mailings
- 6. Personal approaches
- 7. Matching elite elements with media capabilities
- 8. Reporting
- 9. Directive-construction
- 10. Operational planning locally
- 11. Preventing oversights
- 12. Relating target intelligence to directives
PART F: APPENDICES
- Appendix A. Sampling
- Appendix B. Content Analysis
- Appendix C. Use of Punched Cards in Target Intelligence
- Appendix D.
Bibliography of Selected Works on Political leadership
with Special Attention to Methodology.
- I. General Cross-reference between Bibliography and the sections of Manual
- II. Biographical